Persuasive Communication
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Persuasive Communication

Date & Time: May 14 & 16-17, 2019, 9:00 AM  - 4:00 PM

Our success in the business world depends upon our ability to persuade and influence others. We constantly are trying to convince our clients and colleagues to support us, trust us, and believe in us. To achieve our strategic goals, we must develop the mindset of a salesperson and put our persuasive communication skills to work.

In this three-day program, we will explore theories and techniques that underlie the art of persuasive communication. Through experiential activities and exercises, participants will learn how to analyze and respond to audience concerns, use different types of appeals to their advantage, and develop an effective pitch for a product or proposal. Participants will leave the program with new strategies to get others to “buy” or “buy in” to what they are selling.

Agenda and course description

Who Should Attend

This program serves individual contributors and managers who want to become more effective at influencing and persuading others. It is especially appropriate for employees and entrepreneurs who regularly pitch ideas, projects, and proposals. Participants in both sales and non-sales roles will find this program directly applicable to their professional endeavors.


$3,800 (includes required materials, gourmet breakfast, and lunch)

*JHU employees may submit for tuition remission for the entire cost of the course. JHHS employees receive a 20% discount on all seminars.

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05/14/2019 09:00 AM - 05/17/2019 06:20 PM
Johns Hopkins Carey Business School
100 International Drive
BaltimoreMD 21202 USA



Johns Hopkins University, Carey Business School